Take a look at the Youtube video below. It’s a homemade video from a maternity clothes website. The owner, Joanne, is showing off one of her products – a baby change bag.
Ok, so it’s not a feature film, but it’s firstly more than good enough to show a prospective customer what they’re getting for their money, and secondly, Joanne is putting a face to the brand in a very effective manner. Short videos like these can be used on a website, blog as well as being placed on video directories and YouTube to generate some traffic.
If you aren’t starting to use video as part of your internet marketing strategy, then, imho, you’re missing a quick way to set yourself apart from the pack. And it doesn’t have to be hard either.
If you’ve got a Mac, then Imovie and Photobooth makes recording a “piece to camera” an absolute doddle. But there are also some quick and dirty camcorder options around. I have a Flip camcorder myself – it’s tiny but packs a fair punch and is ridiculously cheap for the spec. Use a gorillapod for stability if needed and you’re away.
Although my friend Simon, who created the video below, probably wasn’t even thinking about it, I thought I’d share with you some online creative advertising on behalf of a branch of christianity, the Baptists.
One of the interesting things about the Baptist movement is their use of adult baptism, full submergence style, within their meeting place. For those curious about this aspect of the Baptist faith, take a look at the online video below:
I think this video is really cool. It’s interesting for me, as a non-baptist as it satisfies my curiosity but it communicates many positive aspects of my friend’s community such as working together for a common purpose, a sense of belonging. I also really love the pay off at the end.
I hope that instead of the video languishing on Youtube, it’s used by the church in some creative advertising – posted on relevant forums, websites and blogs, and that prospective members are shown it as it effectively communicates the baptism process in a fun and modern way.
Social media marketing hit my home town Chorley this week when my local newspaper, the Chorley Guardian, announced its arrival on Twitter. So far, I’m wondering what exactly the team are planning to do, as since I’ve been following them (@Chorley_News) there’s not been an awful lot of tweets!
My two ‘penn’th would be to suggest that they link the website up to Twitter to get out a regular stream of local news. But this news encouraged me to look for fellow Chorley social media geeks using the Twiiter search – this uncovered the Chorley Citizen (local free newspaper), Chorley Borough Council, a couple of local Councillors, Chorley Little Theatre and Chorley FM (yes, it really does exist!), but not many others.
Twitter search is a really cool way to find people, places or just to locate the social media buzz – simply type in whatever you’re looking for in the search bar and you’re away!
According to a recent report in Mashable, social media marketing budgets are set to rise.
A new study released by Aberdeen Group (published by eMarketer), 63 percent of companies plan to increase their social media marketing budgets in 2009, despite the current weakness in the economy. Looking further into the numbers, 21 per cent of those surveyed plan to increase social media spending by 25 per cent or more, while only 3 per cent plan to shrink their budgets (34 percent responded “no change”).
Full story here:
http://mashable.com/2009/03/23/social-media-marketing-budgets/ photo credit: Jan Tik
Social media optimisation (SMO) is a way of getting publicity and website traffic through social media, online communities and community websites.
Examples of social media optimisation include adding a “Digg This” button, blogging, adding RSS feeds, and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos.
Social media optimisation is related to [...]
Take a look at the Youtube video below. It’s a homemade video from a maternity clothes website. The owner, Joanne, is showing off one of her products – a baby change bag.
