Take a look at the Youtube video below. It’s a homemade video from a maternity clothes website. The owner, Joanne, is showing off one of her products – a baby change bag.
Ok, so it’s not a feature film, but it’s firstly more than good enough to show a prospective customer what they’re getting for their money, and secondly, Joanne is putting a face to the brand in a very effective manner. Short videos like these can be used on a website, blog as well as being placed on video directories and YouTube to generate some traffic.
If you aren’t starting to use video as part of your internet marketing strategy, then, imho, you’re missing a quick way to set yourself apart from the pack. And it doesn’t have to be hard either.
If you’ve got a Mac, then Imovie and Photobooth makes recording a “piece to camera” an absolute doddle. But there are also some quick and dirty camcorder options around. I have a Flip camcorder myself – it’s tiny but packs a fair punch and is ridiculously cheap for the spec. Use a gorillapod for stability if needed and you’re away.
What will you video for your customers today?
Similar social media marketing news:
- Win a Flip Camcorder with BTTradespace Last week I blogged about small businesses using video to market themselves and I...
- Creative Advertising Although my friend Simon, who created the video below, probably wasn’t even thinking about...
- Dominos and Youtube – Every Employer’s Nightmare This week I blogged about Facebook dimwits posting pictures of their rented wrecked house...
{ 4 comments… read them below or add one }
Can you use mobile phones to get yourself onto you tube? My phone camera is the nearest thing I have to a video camera!
Yes, you can – YouTube gives advice here – mobile.
Thanks, I have some video of my daughter signing that I intend to get onto YouTube. Does it matter what username I use for You Tube, shall I just use the site name or something with more keywords?
Baby signing would work great as a video
I would use your keywords in your username and make sure you use them in video titles and tags too