Disgusting Dominos

This week I blogged about Facebook dimwits posting pictures of their rented wrecked house online for their landlady to see, but a recent Youtube posting crossed the line imho.

I managed to catch sight yesterday of “Disgusting Dominos” a video made by Dominos employees in North Carolina, who demonstrated how they like to abuse customer food during preparation. Let’s leave it at that, shall we, it was one of those things I wish I hadn’t viewed and highlighted the fear we all have when buying food made by someone else. Yuck.

Within 24 hours, the video had been seen by 930,000 people and a warrant had been issued for the employees arrest – helpfully they had appeared in the video as themselves leaving no doubt as to their identities. What’s interesting though is the initial reaction from Dominos – they refused to make much of a comment, thinking that doing so would give the bad news longer legs. See here.

Hello?

How could something that had already been viewed nearly a million times be made any worse by putting your hand up, saying sorry, and telling your customers that it won’t happen again?!

Thankfully, someone made Dominos see sense and respond like for like, so over to Dominos President Patrick Doyle.

Apart from the subtle emphasis on franchisees, I think the apology was fine, right level of seniority, not too formal etc.. What I think that Dominos have learnt (and that other big brands will remember when something like this happens to them) is that if something happens online, then respond online too! Like for like is the name of the game.

Don’t think that the internet is small beer compared to print media – there’s an audience out there that’ millions strong – heck, I live in the UK, but it’s even made me think twice about food hygiene!

Just out of interest, one of the employees involved (who are now maintaining that the whole video was a hoax) has had the video “disgusting Dominos” pulled YouTube, due to a copyright claim !

photo credit: Spencer E Holtaway

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