Take a look at the Youtube video below. It’s a homemade video from a maternity clothes website. The owner, Joanne, is showing off one of her products – a baby change bag.
Ok, so it’s not a feature film, but it’s firstly more than good enough to show a prospective customer what they’re getting for their money, and secondly, Joanne is putting a face to the brand in a very effective manner. Short videos like these can be used on a website, blog as well as being placed on video directories and YouTube to generate some traffic.
If you aren’t starting to use video as part of your internet marketing strategy, then, imho, you’re missing a quick way to set yourself apart from the pack. And it doesn’t have to be hard either.
If you’ve got a Mac, then Imovie and Photobooth makes recording a “piece to camera” an absolute doddle. But there are also some quick and dirty camcorder options around. I have a Flip camcorder myself – it’s tiny but packs a fair punch and is ridiculously cheap for the spec. Use a gorillapod for stability if needed and you’re away.
Although my friend Simon, who created the video below, probably wasn’t even thinking about it, I thought I’d share with you some online creative advertising on behalf of a branch of christianity, the Baptists.
One of the interesting things about the Baptist movement is their use of adult baptism, full submergence style, within their meeting place. For those curious about this aspect of the Baptist faith, take a look at the online video below:
I think this video is really cool. It’s interesting for me, as a non-baptist as it satisfies my curiosity but it communicates many positive aspects of my friend’s community such as working together for a common purpose, a sense of belonging. I also really love the pay off at the end.
I hope that instead of the video languishing on Youtube, it’s used by the church in some creative advertising – posted on relevant forums, websites and blogs, and that prospective members are shown it as it effectively communicates the baptism process in a fun and modern way.
OK, so maybe it’s a little premature to crown Susan as a superstar but I have been genuinely taken aback, not just by her incredible voice, but how quickly she’s become literally a “worldwide phenomenum.”
Just a week ago her regional round audition was broadcast on “Britain’s Got Talent” and now at the time of blogging, her appearance has been viewed 5 million times on Youtube.
She’s been endorsed via Twitter by Demi Moore and Ashton Kutcher: He sent her a message saying: “This just made my night. Her entry read: “You saw it made me teary!”
The interest in her “across the Pond” I believe is unprecedented and can be attributed to Youtube, Twitter and the millions of blog posts her performance has garnered. Truly, whether Susan is the eventual winner or not, agents across the globe must be marking the power of social media with interest on behalf of their future charges. photo credit: Spencer E Holtaway
This week I blogged about Facebook dimwits posting pictures of their rented wrecked house online for their landlady to see, but a recent Youtube posting crossed the line imho.
I managed to catch sight yesterday of “Disgusting Dominos” a video made by Dominos employees in North Carolina, who demonstrated how they like to abuse customer food during preparation. Let’s leave it at that, shall we, it was one of those things I wish I hadn’t viewed and highlighted the fear we all have when buying food made by someone else. Yuck.
Within 24 hours, the video had been seen by 930,000 people and a warrant had been issued for the employees arrest – helpfully they had appeared in the video as themselves leaving no doubt as to their identities. What’s interesting though is the initial reaction from Dominos – they refused to make much of a comment, thinking that doing so would give the bad news longer legs. See here.
Hello?
How could something that had already been viewed nearly a million times be made any worse by putting your hand up, saying sorry, and telling your customers that it won’t happen again?!
Thankfully, someone made Dominos see sense and respond like for like, so over to Dominos President Patrick Doyle.
Apart from the subtle emphasis on franchisees, I think the apology was fine, right level of seniority, not too formal etc.. What I think that Dominos have learnt (and that other big brands will remember when something like this happens to them) is that if something happens online, then respond online too! Like for like is the name of the game.
Don’t think that the internet is small beer compared to print media – there’s an audience out there that’ millions strong – heck, I live in the UK, but it’s even made me think twice about food hygiene!
Just out of interest, one of the employees involved (who are now maintaining that the whole video was a hoax) has had the video “disgusting Dominos” pulled YouTube, due to a copyright claim !
Take a look at the Youtube video below. It’s a homemade video from a maternity clothes website. The owner, Joanne, is showing off one of her products – a baby change bag.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=214c5574-2759-4a42-b962-a9358895d2e4 "Is Susan Boyle the First Social Media Superstar?")
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=cac210ba-21c4-4fc7-88ad-10006d1ebe06 "Dominos and Youtube Every Employers Nightmare")
