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Google Alerts should be a key part of monitoring the success of your search engine optimization. It’s very simple to set up and gives you important real time information about your website.

Cool Reason # 1

Tracking Backlinks Google Alerts enables you to track whenever a backlink is connected to your website. By using this method as soon as your site gets a new backlink you’ll be informed. The solution is at http://www.google.com/alerts Go to that URL and enter this Search Term: link:www.yourdomain.com Type: Web How often: as it happens Deliver to: Now as soon as your site gets a new backlink Google will send you email to let you know.

Cool Reason # 2

Finding Out When Your Web pages Are Indexed. You can use Google Alerts to discover when new pages from your website are indexed. This time you use the search term site:www.yourdomain.com

Cool Reason # 3

Discovering Where Your Competitors Get Their Backlinks From A smidge sneaky but you can use Cool Reason # 1 to track your competitor’s backlinks. Everytime their site gets a new backlink you’ll receive a notification from Google. This means that you can monitor their linkbuilding campaigns. You can then also get your backlinks from the same sites.

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You can find info here on (nearly) everything I’m involved in -  online marketing, SEO training and my seo consultancy.